Holland Young Professionals


Daniel Pink, author of A Whole New Mind coming to Holland!

About Daniel Pink’s book: Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of “R-directed thinking” begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson’s Mind Wide Open last year, but while Johnson was fascinated by the brain’s internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning “Conceptual Age.” The second half of the book details the six “senses” Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while “portfolio” sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself.

Daniel Pink’s keynote address:
4-5:30 PM

West Ottawa Public School Performing Arts Center, Harbor Lights
1024 136th Ave. Holland, MI 49424

Tickets $35 per person
Reserve tickets at the Holland Area Arts Council
150 East 8th Street
Holland, MI 49423
616-396-3278

Sponsored by
the Holland Area Arts Council, Macatawa Bank, Michigan Works!, Lakeshore Advantage, West Ottawa Public Schools, Holland Area Chamber of Commerce, Grand Rapids Community College, West Michigan Stra tegic Alliance Wired Innitiative.

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